Market potential in tourism field sparks the launch in two new countries
Online hotel booking website Jovago - www.jovago.com - has
announced the launch of its services in Myanmar and Bangladesh. This expansion
builds on the company’s success in fast-growing markets, where there is a high
unsatisfied demand for new online solutions. Jovago has already become the
leading hotel booking platform in Africa. In Asia, Jovago launched in 2014 in
Pakistan.
Jovago’s expansion is a direct response to the growing
demand of tourism and need for online hotel bookings. Paul Midy, CEO of
Jovago.com adds, “Our experience in Pakistan
taught us that despite numerous challenges, now is a good time to set foot in
these markets, since the tourism sector is determined to evolve.”
In both Myanmar and Bangladesh, the tourism industry has
stagnated in recent years. However, this does not dampen Jovago’s ambitions for
the two countries.
“Myanmar and Bangladesh have shown great potential in the
tourism sector. We are very confident that our presence can give the industry
an added boost in each of these markets,” explains Midy. “Locals,
tourists and expats will also profit from the new service, as it simplifies the
hotel searching and booking process. Jovago can be a key player for the
travellers who want to visit the country.”
Jovago will establish their local presence in July 2015
with a full customer service team in both Myanmar and Bangladesh. The company
will also be joining parent company Asia Pacific Internet Group, who operates
several other companies in these two countries.The expansion is at a time of
record growth, well reflected through the corporate partnership with Ooredoo
and Rocket Internet, as well as with numerous hotel partners in emerging market
in Africa and Pakistan.
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