ICI Dulux’s innovative Visualizer app packed with new features

ICI Dulux recently launched the new version of its Visualizer app for iOS and Android. The pioneering app uses innovative technology to help consumers see, share and paint in their chosen colours in real time.

Consumers can capture a video of their walls and experiment with hundreds of different colours. If they see a colour somewhere that inspires them, they can use the ingenious Colour Picker technology to instantly match and try it out.

Once they have found the colour they love consumers can buy their paint or find a store via the store locator function. Finally, they can share it with friends and family on social media to get a second opinion, directly through the Visualizer.

The award-winning app uses cutting-edge technology (augmented reality and video visualization) to show colours in a room in real time. It was first launched in May 2014 and has been downloaded over 10 million times.

“Colour is the number one decision factor when consumers choose paint,” said Usman Hafaz, Marketing Manager at AkzoNobel Pakistan Decorative Paints Division. “Selecting the right colour can be an exciting yet overwhelming challenge. The new features in the Visualizer now make this a fun, easy way to find the essential colour to make their living space more inspiring, and make the process more social at the same time.”

Research shows that 30 percent of consumers struggle to visualize what a colour will look like in their home, and 39 percent discuss colour schemes with friends and family before making a purchase. The new features in the Visualizer build on these trends. This makes it one of the company’s most successful colour tools, helping consumers become experts in choosing the right colour for them.

“We are constantly looking out to understand our consumer behavior and any emerging trends, innovations and technologies to help us stay ahead of the curve,” explained Usman Hafaz. “This helps us deliver products and colours that people want. The Visualizer is a tool designed to give consumers confidence to try new colours, quickly see the potential end result of their purchase, and share with friends to get their views.”

The app is marketed through the company’s decorative paints brand ICI Dulux. 

List of beautiful deserts in Pakistan for extreme adventure lovers

Are you someone who loves to take risks and challenges? Someone who wanders around dangerous yet exciting places to keep the adrenaline rush going? If your answer is positive to all these questions, then you have landed on the perfect article.

This article has been written for all those adventure lovers who are fond of dangerous yet beautiful wonders that Pakistan is blessed with. Jovago Pakistan has compiled a list of beautiful deserts in Pakistan, where you can wander about and satiate your thirst for extreme adventure.

Among the various, enchanting deserts that Pakistan is blessed with, the following deserts have made it to our list:

• Cholistan Desert

Derived from the Turkish word Chol which means desert, Cholistan is called the Land of Desert. Locally known as Rohi, it is located at an approximate distance of 30 km from the city of Bahawalpur which is renowned for its distinctly embroidered slippers and shoes. This desert is home to around 400 forts including the famous Derawar Fort. Each year a Desert Jeep Rally is held in this desert, which is considered to be the biggest motorsports event in Pakistan.

• Thar Desert

This seventeenth largest desert in the world is also called the Great Indian Desert because it forms the natural border between Indo-Pak. It ranks ninth on the list of the subtropical deserts of the world. It is also home to various endangered species of Blackbuck, snakes, lizards, peacock etc.

• Indus Valley Desert

Located in the Northern areas of Pakistan, this desert is surrounded by scrub forests. It lies at the intersection of River Chenab and River Indus. The desert’s climate is according to the season; being severely cold in winters and extremely hot in summers.

• Thal Desert

Located in the Mianwali region where River Indus and River Jhelum meet, this desert is a well-developed desert. Water irrigation will soon be possible in this desert due to the ongoing canal building project.

Natural Waterfalls in Pakistan That Will Make You Feel Awe

Water is one of the four key elements of life and it is usually associated with  purity, healing and cleansing. This relaxing nature of water is one of the many reasons  why we get a sense of serenity whenever we visit a waterbody. These water bodies can be in the form of glaciers, rivers, lakes, waterfalls, sea etc.

Among the various natural wonders that Pakistan possesses, breathtaking waterfalls also make it up to the list. These waterfalls are found in remote locations and are surrounded by lush greenery and rugged cliffs. Jovago Pakistan has compiled a list of 4 natural waterfalls in Pakistan that will make you feel in awe with God’s creation.

1. Sajjikot Waterfall

The breathtaking of not only one but two waterfalls is rather alluring. These twin waterfalls are located at an approximate distance of 24 kilometers from Havelian, which is a subdivision of Abbottabad District. The tourist spot does not entertain a lot of tourists, thus providing you with privacy to enjoy your time.

2. Gulpur Waterfall

Near the town of Gulpur which is located in the Azad Kashmir’s Kotli District, is the beautiful Gulpur Waterfall which is a true gem of the area. This waterfall is a must visit for all those traveling in the Northern Areas. Despite the short height of the waterfall, the view of water falling from the rocky top is breathtaking.

3.   Pir Ghaib Waterfall

In the largest province of Pakistan, Pir Ghaib Waterfall is located in the Bolan Valley which is about 70 kilometers from the provincial capital. It also has two waterfalls which flow into a large pool of water which is crystal blue in color.

4. Farphu Waterfall

One of the tallest  waterfalls in Pakistan, Farphu waterfall provides a mesmerizing view to its beholders. It is located in the lush Bagrote valley in Karakoram Mountain Ranges. The harsh conditions in the winter season make the mountain range inaccessible. Therefore, it is recommended to visit this spectacular waterfall in the summer season.

Jovago compiles a list of songs to listen to while traveling

It is often heard that music is the food for soul and life. This might be because the rhythm and the lyrics are woven into a beautiful and intricate pattern to communicate emotions to others. Thus, it wouldn’t be wrong to say that it provides a platform through which we can connect to others.

While traveling to a new place, we often try to find that connectivity which somehow relates us to our travel destination. In music, we can find that companion that can alter itself according to our mood. For those who lie to wander about, Jovago Pakistan has compiled a list of songs that you can listen to while traveling.

• Albela Rahi by Alamgir

This song introduced us to the legendary singer Alamgir who is considered to be the ‘Elvis Presley of the East’. Albela Rahi proved to be a huge hit and was among the most popular songs of the 1970s. It is a song which should be on your travel playlist without any doubt.

• Patakha Guddi by A.R Rehman

The song from ‘Highway’ is a must listen for all the travelers out there. We are certain that the catchy lyrics and the music will make you turn up the volume and sway to the beat.

• Banjaarey by Yo Yo Honey Singh

This song from the movie Fugly is a great track to listen while traveling. If you are feeling low, then play this song and we are sure that you will be swaying to its beat. If you are someone who is traveling alone, then Banjaarey will serve as the perfect companion.

• Dil Dhadhakne Do by Farhan Akhter and Priyanka Chopra

If your motivation level is down while traveling, then this track will serve as a motivational booster for you. The beautiful, soul touching lyrics will make you feel motivated about not only the trip but your life as well.

• Zindagi Ek Safar Hai Suhana by Kishor Kumar

Kishor Kumar has done a fantastic job in conveying the message behind this song which is to live life to the fullest. So play this song and enjoy your time while traveling.

• Illahi by Arijit Singh

The versatile singer, Arijit Singh, has simply taken the song ‘Illahi’ to another level. Not only are the lyrics written beautifully, but the variation in the beat created by the singer makes it a must play while traveling.

Want to know if he is the right one for you? Travel with him once!

Travelling around the world with your ‘soul mate to be’ is a new cliché! You share all your travel diaries with your travel companion. Hence, there might be no better opportunity to judge a person than while on the voyage. So if next time you are planning your trip, don’t forget to ask your romantic partner to accompany you. You might not get a better chance to find out if your Mr Right is actually the ‘Right One’ for you!

Here are all the reasons compiled by Jovago Pakistan, why you should plan your trip with your potential better half!

1. Just like a relationship, no travel is a perfect travel

No matter how long ahead you plan for your travel, you might face the highs and lows during your voyage. You might have the most delightful times and you might also experience times when you would want to return back to your home! The companionship of your significant half during this bumpy, winding travel would help you gauge compatibility with your partner at all times.

2. Best way to check his spending habits

Budget your travel with your significant half and you would know how he manages his expenses. After all, you don’t want to get stuck in a relationship that is always struggling with money related issues or quarreling upon divergent spending patterns.

3. Determining your personal space

The lovey dovey cuddling dwells well in imagination. However, in real life one might appreciate having their own personal space to enjoy their own independence. During your travel, you might encounter situations where you would enjoy isolation and self contemplation more than clinging together with your partner. This might be a very good time to judge if he allows and respects your personal space when you ask for it.

4. You can’t escape face to face communication

Unlike communicating via gadgets, your travel would allow you to get in touch with your partner face to face on varying occasions. You might be surprised to see how different the same person can be while talking online versus communicating directly. After all, you would want your relationship to survive in real life no matter how good it might be dwelling virtually.

Jovago.Pk to promote Pakistan’s soft image through online platforms

Karachi, August  2016:  Jovago.pk , an Online Hotel Booking website in its aim to promote tourism and to create awareness to book hotels online holds a media meet up in Karachi. The purpose of this media meet up is to provide information about Jovago’s journey in Pakistan, its future plans and payment procedure via booking through the website. Through this event Jovago’s aimed to educate  users about the company’s existing and future plans for partnerships with different hotels and guesthouses across Pakistan.

By organizing bloggers/media meet up Jovago intended to enhance relationship with media and bloggers community.This event will provide tourists with a fast, reliable and easy to use service to book the perfect accommodation for their outings and vacations around the country. Jovago’s senior management and team met with the key media representatives and shared insights  about Jovago.pk by creating awareness about the spectacular tourist places and hotel industry around the country.

Commenting on the event, Managing Director of Jovago Nadine Malik said “Tourism in Pakistan is considered a very hectic and insecure hobby for people of all ages. People love to travel, but they are lacking a reliable platform to guide them with booking procedures. Jovago.pk is working for the benefit of all travel lovers by offering best prices and superior customer services. Through this event Jovago aims to educate travelers about the online booking system that could add to their convenience and will serve the purpose gracefully.”

The event was very successful with many prominent print and online media in attendance.

About APACIG

The Asia Pacific Internet Group (www.apacig.com) is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 14  e-commerce and online marketplace companies, operating across 15 countries. Since it was founded in 2014, APACIG has become the leading online platform in Asia, building top internet companies in the region.

About Jovago Pakistan

Jovago.pk is an online hotel booking service with offices in Pakistan, Nairobi (Kenya) and 10 other offices across the continent. Jovago is founded by Africa Internet Group and has Rocket Internet, MTN, Millicom, AXA, Orange and Goldman Sachs as its investors. Jovago.pk, Pakistan’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.pk has over 2000 local hotel listings in Pakistan and over 200,000 hotels around the world.

Male travel Versus Female Travel

Have you ever wondered why ‘all boys travel’ and ‘girls day out’ are getting so popular these days? Undeniably, things go so smoothly and hassle free when you get to travel with your own gender mates. The differences in habits are hard to ignore when it comes to travelling. Right from the motivation behind the travel to how your travel is planned and executed, the differences in both these genders are hardly arguable.

Check out how varying travel preferences are of a male versus a female in the list below compiled by Jovago Pakistan.

Motivation behind the travel

Women tend to travel for more personal reasons than men. They often prefer some lone retreats while on voyage to allow themselves some self contemplation and self exploration. However, men on the other hand, are more adventure lovers and it is most often the thrill of travelling that makes them be ‘on the go’.

The primary concern while travelling

A research found out that women are more concerned about packing when it comes to preparing for travel as opposed to males, whose primary concern is to make a hotel booking to ensure a comfortable stay while on the voyage.

Group travel versus solo travel

Be it due to security concerns or some other reasons, females usually prefer to travel in small groups as opposed to men who prefer solo travel. It is generally observed that men like to make their travel more independent as opposed to female,s who enjoy having a support system of a group during the voyage.

Spending patterns

There is no escaping from shedding money on shopping when it comes to travelling. However, it is generally observed that women like to spend more on clothes and duty free items while travelling, as opposed to men who like to spend more on foods and drinks instead.